Embrace Software is a company that acquires and invests in niche vertical-SaaS and on-premise software. The company seeks out successful software companies in the United States and Canada that provide industry-specific solutions within niche vertical market software. Embrace aims to accelerate the growth of these companies and invest in their businesses to help them reach their full potential. The company typically looks for 100% buyouts or majority-owned investments in software companies with revenue between $3 million and $30 million. Embrace is led by entrepreneurs and enterprise technologists who have completed over 20 acquisitions in the vertical-SaaS space.