Checking in with Will Thorndike – The 50X Podcast & Compounding Labs

Gustaf Hakansson
July 20, 2022
Will Thorndike, author of The Outsiders and very much one in his own right, has launched a podcast. Anyone remotely interested in investing should check it out.

Disclaimer: This is not investment advice. Information is provided 'as is' and solely for informational purposes, not for trading purposes or advice. Any reference to or omission of any reference to any company should not be construed as a recommendation to buy, sell or take any other action with respect to any security of any such company. The author may hold positions in securities discussed. Any forward looking-statement is subject to risks and uncertainties. Read further disclosure in the Terms of Service.

Gustaf: Hey Will, tomorrow you are releasing 50X’s second podcast episode in your series on TransDigm. It covers Nick Howley’s impressive achievement of returning 1,750x the original equity injection over c. 30 years.

Beyond Howley’s cheerful, no-nonsense personality, I particularly enjoyed how their high return hurdle actually gets enforced. And how he refuses to “understand” fixed from variable costs (seemingly self-fulfilling in downturns).

The audio is but one piece of your research on remarkable capital allocators – a natural extension of your book The Outsiders. And you carry out this exercise with Compounding Labs, a spawner of long-term holding companies. But let's hear from you. What is the 50X project?

Will Thorndike: 50X is a natural extension of our investing activity at Compounding Labs. As we build companies over multiple decades, we believe a relentless focus on equity efficiency and ruthlessly pragmatic resource allocation maximize long-term value creation. We rigorously study companies both to hone our approach and because we simply enjoy it.

Gustaf: How can business owners and young talent get in contact with you?

Will: You can learn more at and If you’re interested in working together, please reach out! We always love meeting likeminded potential partners.

Gustaf: Will, thanks for the effort you are putting into this content. I look forward to following Compounding Labs for decades to come.

Will: Thank you, Gustaf. It’s been a pleasure to get to know you and I appreciate your time.

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Worth reading!
Chris Mayer
Author of 100-Baggers
PM & co-founder, Woodlock House Family Capital
Brett Kelly
Founder & CEO
Kelly+Partners Group